Coffee News is the brainchild of Jean Daum, an expert on advertising and subliminal learning techniques. Ms. Daum designed to make Coffee News one of the most effective, yet affordable means of advertising ever produced. Previously a successful newspaper publisher, Ms. Daum reversed an 80% failure rate of new businesses into an incredible 80% success rate in her community. Not satisfied with that, she went on to develop an advertising medium that was far less expensive for advertisers, but just as potent. Ms. Daum launched the first Coffee News in 1988. Almost two decades later, Coffee News is now published in more than 30 U.S. states and more than 40 countries. Not bad for a little coffee-colored publication!